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Monday July 11, 2016 comments

Do you feel like your business is feeling a “summer slump?  I think that many small businesses feel the pressure in the summer.  It’s a time when sales may begin to fall, productivity may slow down and everything sort of grinds to a halt until fall.  This can be a little nerve racking, especially if you have the type of business that doesn’t have major boosts in sales during the holiday season!  Having some clever marketing tactics to fight off this slump can put most business in a better financial position this summer. 

1.  Don’t delay your marketing campaigns

When you aren’t being seen out in the community people will forget about you. Companies sometimes fall into a relaxed summer mode, become more lackadaisical, and put off dealing with research, outreach, etc.  So do counteract that, start marketing your company early on, so people are actually aware of you and you stay top of mind.  Stay on top of advertising and keep several marketing channels open.  It may take a bit more time, but at least you won’t have to scramble and play catch up towards the end of the year!  The more proactive you are the more results you will see

2.  Look into local advertising opportunities

Depending on your business, there are all kinds of advertising you can do.  Check out your local chambers and communities.  You may be able to have a booth at an outdoor event.  Towns near me have Art and Wine walks, with vendors set up along the streets to promote their business.  There are local papers promoting community BBQ’s, or Little League Games.  Perhaps offer a give-a-way. 

The idea is to just show up! Now that summer is here, you want to stay at the forefront of people’s minds.  You will be amazed at how your business will grow and folks will remember you.  Just showing up and being seen around your office’s hometown will bring in a lot of local, and even referral business your way.

3.  Reconsider your market

Sometimes it’s just a matter of refocusing your marketing efforts.  There is no better time than now to start experimenting with new ideas and seeing what sticks.  As my business coach has told me, just launch and readjust where needed.  Look for new customers and expand your presence, perhaps new events you’ve never marketed to, or joining a new Chamber.  Social media is amazing these days.  Try starting a new blog.  SEO (Search Engine Optimization) is a wonderful thing, and by boosting your presence you’d be amazed at what it can do for your company.  You may start seeing a new demographic that is following you!  Maybe look at a new market you haven’t focused on before. If you notice that you’ve gained some traction, check it out and see who you are attracting with new campaigns.  Wouldn’t it be exciting to find a goldmine in a new market you never dreamed of selling to?  It happens all the time.  You just have to think outside the box and get creative.

So don’t be afraid to play around with some ideas.  Some may work, and other’s may not, but keep pushing forward.  Get creative with some marketing ideas, get in front of people at events and local community activities.  The hard work you do in the summer will pay off in the long run!


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